Stitch Media collaborated with HitPlay Productions to produce an interactive documentary called Up In Arms: How the Gun Lobby is Changing Canada. This project takes viewers inside a subculture that is just now coming out of the shadows. With an estimated 10 million guns in Canadian homes, Canada ranks 13th among gun-toting nations. For every one hundred Canadians there are 24 firearms. This feature documentary immerses viewers in our country’s evolving gun culture to witness the evangelical zeal with which gun owners like John Evers and Tony Bernardo are winning converts, and building a pro-gun lobby in the image of America’s National Rifle Association.