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The Second City Project

Stitch was hired to create and manage a multi-faceted social marketing campaign leading up to the television premiere of the Second City Project on Global. Using a mix of content from the broadcast, and extra sketches shot during the production of the TV special, we prepared 8 weeks worth of daily videos and rolled them out across YouTube, Facebook, Twitter, and Vine with accompanying paid advertisements to increase reach. We placed a high priority on long-term engagement, and iterated our ads on a daily basis to constantly drill down to the slogan & content combinations that were seeing the highest engagement rate among the target demographic.