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Saving Penny

Produced by Stitch Media and powered by Sympatico, this web series features Penny and friends as they struggle through tough financial questions. Targeting ages 25-40 young urban professional women, “Saving Penny” was first launched on yourmoney.ca. Offering multi-platform interactivity with downloadable tools related to the show and social media financial tips in collaboration with the Globe and Mail’s Finance Editor, Stitch Media created accessible infographics and quirky animations that explained concepts like compound interest and credit card debt.