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Red Button

This gripping series for CBC Gem was produced by MediaHQ. RED BUTTON is a groundbreaking approach to storytelling where young documentary subjects turn the camera on themselves to break down the misconceptions, prejudices or stereotypes they face. Each episode focuses on one young person who gives us an unflinchingly honest portrayal of their life. Stitch Media was hired to employ our proprietary system of A/B testing and optimizing social media buying to grow a new audience for the series.